Diesel has used the tagline "For Successful Living" for over 30 years. They use it as a statement to highlight their bold and brave attitude to fashion.
The statement was reimagined across a series of designs, that has been produced across hats, sweatshirts, tees and accessories. The designs had to showcase the tagline in a new lockup without losing touch of Diesel's brand attitude. The designs, explore hand written fonts, contrastin colour combinations and small illustrative motifs.