HAND - ME - DOWN Branding
H-M-D is an independent retailer based in East London, founded by creatives who wanted to celebrate previously loved clothing/shoes.
"Clothes with a story are always something we look for, we want to pass on their story to their next owners"
The brand works with vintage and previously owned clothes. It sells online mainly, but also holds pre-sales in which people can come with clothes and choose to buy or swap pieces. The outlet also encourages people to donate clothes and then returns a percentage of the profit back to the previous owner.