Heartcore adverts campaign II
Heartcore is a boutique fitness company with studio's based primarily in Central and WestLondon. The gyms have been designed with a "lifestyle" element to them. The interior design goes from details like candle holders to open plan, bright studio spaces with acoustics of a music hall.
The founder, Jess, has spent decade spent between Los Angeles and London and has shaped some of Hollywood's most recognisable bodies.
The campaign had to allow the viewer to access the Heartcore way of life through image and simple typography. Campaign II was the sister project to the first series of posters, with this poster series allowing room for a little more experimentation with type layout. Campaign II was focused more of guerrilla advertising and would be used as more playful fly posting series to promote Heartcore and create awareness.