Heartcore tube adverts campaign 2017.
Heartcore is a boutique fitness company with studio's based primarily in Central and WestLondon. The gyms have been designed with a "lifestyle" element to them. The interior design goes from details like candle holders to open plan, bright studio spaces with acoustics of a music hall.
The founder, Jess, has spent decade spent between Los Angeles and London and has shaped some of Hollywood's most recognisable bodies.
The campaign had to allow the viewer to access the Heartcore way of life through image and simple typography. It had to be bold and easy to read from the tube escalator as well as the photography having a look and feel that resembled the creative direction of the studios. The deliverable for the project was a full campaign, including photography, photography art direction, typography and graphic layout.
The campaign will be launched in January 2017 in St John's Wood tube station and in Notting Hill Gate tube station, in London.