Livin' Proof is a monthly RnB and Hip Hop event run in London. The event has been going for 10 years and consists of a group of resident DJ's and MCs.
The rebrand was issued as part of their 10-year celebration, to mark the iconic event. The logotype had to be bold and instantly recognisable, with an edge that could be translated across all promotional material. The addition of human-made markings across the logotype and poster creates a feeling of a handmade poster. This concept was included as a nod towards the origins of the event as an underground night that was aimed at only those who knew, rather than advertised openly to the public.