Nulla Tea is an award-winning artisan tea company based in London. They pride themselves on having the best whole leaf teas with herbal and floral infusions. Beginning in the food court of Selfridges, Nulla teas, have been slowing growing a cult following, and have become known for their flavour bursting brews.
The limited edition packaging has been designed to be dynamic, with shapes overlapping and the addition of Illustrative overlays. A bold but muted colour palette has been used, to mimic the flavours of the tea. A playful tone builds throughout the packaging and aims to create a more personable design. Abstract illustrations that hint towards florals and plants reflect the floral and herbal tones within the tea.
Nulla is available from Plant Organic, Selfridge's food court and Whole foods.