RUIFIER is a luxury jewellary brand, stocked worldwide at exceptional stores including Bergdorf Goodman, Barney’s New York JP, Colette, Lane Crawford and Selfridge's. The designs have been worn by celebrities including Reese Witherspoon, Jessica Alba, Kristen Wiig, Emma Roberts and Sophie Turner and have been featured in the world’s leading fashion publications including Vogue, Harper’s Bazaar, Elle, Marie Claire and L’Officiel.
The Friend campaign was designed to have a more playful side to the limited edition packaging, it was important that the characters from the collection came through in the design. The use of pattern and colour makes the design have a more vibrant feel, the characters have been placed across the packaging in a way that allows them to have movement without loosing their individual identity. The designs had to be carried across, the box design, pattern, tissue paper, presentation card, look book cards for the entire collection and stickers.
The friend series was printed on a matte textured stock with silver emboss.